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Fell, Down, Tumbling, and Declining


To the point of what I said a couple of days ago...

For The New York Times, daily circulation fell 4.51%...

Daily circulation at The Washington Post was down 3.2%...

Daily circulation at The Boston Globe tumbled 6.6%...

Both The Denver Post and Rocky Mountain News experienced deep declines -- over 10%...

Of the top 25 papers in daily circulation (see chart, separate story), only four showed gains.

Every writer's first question should always be: who is my intended audience? When you forget that, you'll miss the mark. If editors begrudge the falling numbers, then the bias in their company's product has to give way to the need for an larger audience. Personally, if I felt that I could trust the newspaper to provide me with an accurate and comprehensive picture of the news, I'd subscribe and read. In the meantime, I'll save my money.


Tags: media bias
by Brett Rogers, 11/5/2007 9:03:43 AM


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