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This is the best elevator description of Wikinomics I've read yet, from someone who'd never heard of a Wiki.

"If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea." - Antoine de Saint-Exupéry
God, that's both beautiful and true. Allowing others to self-organize around an effort/idea is the most natural, most sustainable mechanism for any mission we wish to undertake. It will also tell us whether the effort is marketable and worthwhile.


by Brett Rogers, 4/12/2007 12:38:10 PM


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