Look, love/hate The Donald, but he is a brilliant businessman. He knows how to milk a good PR run and he has turned the lemons of Tara Conner's partying into more and more attention for the Miss USA pageant. He's also taken the heat off of Tara Conner and put it on: Rosie O'Donnell, who is also milking this for all its worth.
More viewers for Miss USA next time. More viewers for The View.
Ah yes... be controversial, get attention. In this attention economy, Trump seized on this beautifully. So did Rosie. Barbara Walters loves them both.