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Writing a good story is like building a good sand castle. First you plop down the mound of sand, then you begin to carve. You let what's not needed, fall away. The more you carve off, the more detailed and beautiful and interesting the castle becomes
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Light

 

My son now thinks that my bedroom has the appearance of a hospital ward. He's not speaking to its cleanliness - too much stuff crammed in there for that - but speaks to the light that I now have in my room. I purchased the $18.75 20 watt Daylight bulbs for my overhead lights from MisterArt.com. Here's the difference, yellow first:

And white...

I might point out that the yellow bulbs are high quality bulbs from GE, not just your run-of-the-mill incandescent bulbs. But boy, are they ever yellow. Amazing, the difference.

So what difference does this make for the artist? Take a look. Here's my unfinished painting... again, yellow light first:

And white:

Notice how washed out the yellowed picture is. The colors are drab and muddy. Especially in the blue of the sky - lifeless in yellow light. But the white light brings out the color accurately and vividly. Exactly as it appears in real life.

I've thought a great deal during my week-long vacation about my art and I've come to a conclusion. My people'd cards don't sell, and I like people too much to give them up to paint subjects commercially for cards alone. I'll continue to paint for cards, but not with the fecundity that I had before. I'll start going into portrait work more, emphasizing family portraits on a larger scale that work to capture the essence of the people in them. (Read: no portrait posing.) And I'll charge a few or several hundred dollars for each original work because that's honest for my effort and respects what I put it into it. But no signed prints for hundreds of dollars. All originals.

I'll continue to offer my art on cards for the cheaper price, but I think I'm going to tweak the pricing and perhaps buy a commercial quality printer to do these myself rather than print them in large quantities through a print shop. This way, I can customize the messages inside the cards for small productions. I might also approach businesses to offer a unique and artistic card for them.

I don't know how I'll maneuver as I go forward, but I've learned in my cards experiment what sells and what doesn't sell. And I've learned what I'm willing to do and what I'm not willing to do. What I do at work is just a job for me - it is not my passion. I can't have my artwork become a job for me. It should instead continue to be my passion and free expression, and if people come to value what I do enough that it can sustain me economically, then I'll get to do what I love doing for a living.

Drucker said that efficiency is "doing the right things right." I have to focus on the right things for me. And for me, I love people.

ETC: I spent part of my time this fall taking pictures at the farmer's market so that I could continue my work on this. I'll get back to this eventually, but it's on hiatus for now.

 


Read the whole story of "Market with Yellow Umbrella"
by Brett Rogers, 7/8/2006 11:05:05 AM
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