Time is the most valuable asset that you have. Nothing else holds a candle.
And all of this came about because some mobster or teenage punk decided that he would write a malicious piece of code. The code might have wiped data from a computer; it might have stolen bank accounts numbers; it might have fired endless popups at the user. But I can boil all of these down to a simple and priceless commodity: time.
My computer's data files are the summation of my effort in creating them. Typically, if they're wiped, I have to recreate them, if I can.
My bank accounts, if stolen, require that I take the time to close the accounts and create new ones and trace any money confiscated from me to get it back. My money is, after all, the payment for my invested time in a service/product that someone else deemed worthy of money.
And getting rid of the popups takes time, of course.
Ultimately, they're stealing my time without my consent. True freedom is my choice in how to spend my time, be that in speaking or writing or conducting my affairs in the way that I deem important to me. Anytime that someone pulls my time from me, without my consent or choice in engaging them, and decides how I must spend my time, I am not free.
Terrorists also steal my time, but on a far larger scale. If they're successful, it's a permanent erasure of my life. Every day is ripped from me.
It's all about time. That's truly all that we have. How do we spend each wild and precious moment?
Any business needs to have t-i-m-e as its base selling point for existence. A business must free up time for the consumer. Or provide quality of time for the consumer.
But it's all about time.