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When I first built 247Toolset, it was a tool for administrators to find people, and since there was no need for administrator to discover herself, she never filled out a profile.

But the market talks and I do my best to listen, and 247Toolset is becoming a CRM suite... which means more rewriting to make it clearer yet.

People aren't always explicit in telling you how a product isn't clear yet.

Vivian from Florida called me two days ago with this question: "How do I access organizations?"

I told her that it was on the People tab, but what her question told me was that the interface wasn't clear. So now it's not the People tab - it's the People and Organizations tab.

At the moment, I'm creating a Communication tab, which will house Conversations, Email Newsletters, Email Blast, and Text Message Blast.

The writer Stendhal said: "I see only one rule: to be clear. If I am not clear, then my entire world crumbles into nothing."

Yep - pretty much. And universal clarity is hard work.


by Brett Rogers, 3/31/2011 4:46:59 AM


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