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Chief Listening Officer

 

I'm having some amazing discussions lately with people looking at 247Toolset. One guy said he wanted to buy it as his own personal LinkedIn. Kinda cool.

But going forward in the company, when I start adding employees, I'll migrate my role to that of Chief Listening Officer. Hearing how the market wants this platform to solve problems for them is riveting.

I've often thought that I might write a book on business listening. I have a title and a tagline in mind...

The dumbest business move in the world seems to me to be when you look at the market and you say "No." In this economy, who can afford that response?

 


by Brett Rogers, 3/9/2011 6:19:56 PM
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