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When Worlds Collide


A few months back, I had a conversation with someone about using 247Toolset to capture demographic and psychographic data from the passionate customer base of retailers, where the portal would be configured to the niche of the retailer. Interesting, but that's all it was - a conversation.

Last last night, I processed and analyzed the web stats for Des Moines Amplified.

After scrubbing search engine bots from it: over 200,000 page views per month, over 12,000 unique visitors, somewhere over 2,200 are loyal followers (came to the site on four or more days and visited more than 20 pages), and over 2,700 remain subscribed to the 17 email newsletters published through the web site (with an unsubscription rate of only 4%).

All that, by the way, for a company 8 months in business that hasn't spent one dime on advertising.

A national advertising firm has started a conversation with us, and one of their questions is this: what's your demographic? Given our very diverse community of people, that's a really hard question to answer.

But what would happen if we worked with the advertiser to craft a survey using 247Toolset to provide incentive to our loyal followers and subscribers to create a profile for themselves that would give them access to great deals?

Very interesting...


by Brett Rogers, 12/2/2010 10:59:17 AM


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