RSS Feed

a playground of art, photos, videos, writing, music, life

 


You are here







Random Quote

You are not here merely to make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget the errand.
-- Woodrow Wilson


 

Blog - Blog Archive by Month - Blog Archive by Tag - Search Blog and Comments

<-- Go to Previous Page

Pageviews, and Other Metrics

 

Due to my business partner's pugnacious nature, I got roped into a discussion about pageviews vs. visitors. It's a dumb discussion. Here's why:

Let's say that your place of business has 10 customers who each order from you 100 times a month. How many orders do you produce? 1,000.

Let's say that you have 100 customers who each order from you 10 times a month. How many orders do you have? 1,000.

What's the difference?

Or, let's say that you're a newspaper...

You could read the paper every day, along with 99 other people. At the end of 10 days, the paper was read 1,000 times.

Or, you could have 1,000 people pick it up and only read it 1 day out of 10. Your paper was read 1,000 times.

What's the difference?

Subscription only counts when people are paying for subscription. Otherwise, it's views and saturation.

If your product brings in a lot of people but relatively few repeats, then your business model, if it's smart, will take that into account and thrive.

If your product brings in less people, but greater loyalty, then your business model, if it's smart, will take that into account and thrive.

Both are winnable efforts. Apple, meet orange. You both taste great.

 


by Brett Rogers, 9/4/2010 3:17:11 PM
Permalink


Comments

Given that web advertising these days is more often sold on cost per thousand impressions, page views is the more relevant to bringing in advertisers. I think the current stats are sending a strong message.

 

 

Posted by Casey Head (http://www.thewarning.us), 9/4/2010 8:11:12 PM


Yeah, and we're about to finish rolling out Amplified Cash, Amplified Calendar, and later in the month or early next month, Amplified Talent - all of which will bring more traffic and more attention to our connectors.

 

 

Posted by Brett Rogers (http://www.beatcanvas.com), 9/4/2010 8:45:03 PM



Add Your Comment:
Name (required):
Web Site:
Remember Me:   
Content: (4000 chars remaining)
To prevent spammers from commenting, please give a one-word answer to the following trivia question:

What green animal has webbed feet, hops, croaks, and is sometimes named Kermit?