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Why Strategy?


Question: What's the purpose of corporate strategy?

Answer: To help a company navigate a competitive field and find its way to a distinctive value proposition for consumers.

Questions for every company:

  1. If your company closed down today, who would miss it? Why?
  2. Which customers would miss it most?
  3. How fast could your company's market be absorbed by someone else?
Strategy is therefore all about defining, executing, and communicating distinctive value proposition(s) to the consumer.

Last questions: Who's in charge of your company's strategy? How are you achieving it? How can you help?


by Brett Rogers, 1/3/2008 8:04:54 AM


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