Question: What's the purpose of corporate strategy?
Answer: To help a company navigate a competitive field and find its way to a distinctive value proposition for consumers.
Questions for every company:
Strategy is therefore all about defining, executing, and communicating distinctive value proposition(s) to the consumer.
- If your company closed down today, who would miss it? Why?
- Which customers would miss it most?
- How fast could your company's market be absorbed by someone else?
Last questions: Who's in charge of your company's strategy? How are you achieving it? How can you help?