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If you've had the misconception that the world within computers was a male-dominated arena, you've been mistaken. "(Though) men tend to be both early adopters of new technologies and avid consumers of the news... women make up slightly more than half of the active Internet universe and we can expect them to play an increasingly significant role in blog consumption." Women are never a minority and should never be considered so. Any marketing campaign that leans male-ward is in need of reschooling.I also saw this recently: Single Women Account for 22% of Home Buying Market. Women bought 1.76 million homes between July 2005 and June 2006, up nearly 14% from a decade ago. In comparison, during the same period, the number of homes purchased by single men accounted for 9% of the home buying market, a figure that has remained unchanged. Male-oriented marketing may appear successful, but it won't be nearly as successful as when it puts the woman first. |
by Brett Rogers, 1/29/2007 7:42:38 AM
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